How Yashus Lifted Namastay’s Organic Traffic 328% With a New Website │ Case Study
About Namastay Living
Namastay Living (Namastay Mumbai) is an ideal residence for female students looking for accommodation during the tenure of their studies — a home away from home built around belonging and aspiration.
They teamed up with Yashus for a website enhancement to better reach their target audience. The brief was a new, responsive brochure website showcasing their full range of services, blogs and business model — user-friendly across devices and designed to generate leads and bookings.
Services Offered:
- Student co-living accommodation (female students)
- Responsive website design & development
- SEO-ready content & blogs
- Booking-focused UX (form + phone)
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What We Had to Solve:
A Responsive, Multi-Device Site
The website needed to function and respond seamlessly across all devices while telling a visual, user-friendly service story.
Communicating the Co-living Concept
The design and content had to reflect the brand’s idea of belonging and community to resonate with students.
Driving Bookings
The core objective was to increase bookings made through the site via the booking form and telephone number.
How Yashus Solved It — Step by Step:
STEP 1 UX-Led Responsive Build
Quality design services brought the Namastay brand to life with a responsive layout, clear navigation and an engaging service story.
STEP 2 Engaging Brand-Story Content
Content and visuals were crafted to reflect the brand’s offering and the sense of belonging at the heart of Namastay.
STEP 3 Booking-Optimised Structure
Design, navigation and content were aligned to generate leads and lift the conversion rate into bookings.
Results:
- After the new website was launched, the organic traffic increased by 328%.
- New organic users rose by 238%.
- Our client’s organic revenue increased by 345%.
- They received more than 20 bookings through the newly constructed website within 2 weeks.
From The Client
We already had a small in-house digital marketing team at Namastay who were primarily there to carry out the smaller functions. But whenever I needed a problem solved I turned to the experts at Yashus.We were highly impressed with Yashus’ attention to detail with every minute detail of our requirements. They were highly proactive in their approach and managed to deliver exactly what we had hoped for. We observed a tremendous rise in organic traffic and brand recognition alike after we decided to partner up with Yashus for our marketing needs. We would like to recommend Yashus for their experience in the digital marketing world as they know exactly which nerve to pinch in order to help us up the ladder of success.
