Propbuying-SEO Case Study
Propbuying Company Profile
Propbuying is a company incorporated by a set of real estate experts and IT professionals on a mission to make the property-dealing delightful, personal, and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned, and reinvented. Propbuying is realty simplified. Propbuying has the advantage of having a unique insight into the local Pune market through the sheer volume of properties available for sale. Propbuying experts, being local in nature, will give you honest advice and consultation and their strong rapport with the developers will be an advantage while looking for the best available options at negotiable rates. Their website was not appearing in the top three pages of the Google search engine and their customers were not able to find the website easily. Yashus reviewed their website technicalities and came up with unique solutions to optimize the on-page and off-page factors in SEO
Request a Case Study
Challenges:
- We were facing the challenge of improving organic visibility for the new website.
- It was our responsibility to secure the top position for the primary keywords which were included in the new content created for the revamped website.
- Propbuying was facing tough competition in the market as other real estate websites seemed to be ranking higher than their website on the search engine.
- They were unable to target the audience based on specific property locations in Pune and were also receiving decreased organic traffic.
- Conducting extensive keyword research in order to optimise the content available on the website.
- Increasing their sales, since not enough revenue was being generated from organic leads.
Solutions:
- Thorough audience research was done and their online behaviour was tracked as this helped us to focus on the basic information that the people were looking for online.
- We created a keywords strategy that was in accordance with the keyword search patterns that we found through our research.
- The communication was designed to help people find relevant information about upcoming properties in Pune.
- An action plan was created as per the on-page and off-page optimization factors required to optimize the website.
- Then the content on the website was changed and re-written to include as many of these keywords as possible.
Results
- Over 10,000 visitors have visited the website and discovered the professional real estate services of Propbuying within 6 months of optimisation.
- The traffic objective for the initial campaign period (July2015-Nov 2015) exceeded by 100%.
- After the keywords optimisation was carried out, their website has started ranking for the real estate search terms and queries.
From The Client
Our sales bar has skyrocketed after we decided to tie up with Yashus Digital Marketing for their excellent marketing services. They created an excellent SEO strategy that consisted of thorough keyword research, market analysis, and a scientific approach to content generation. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
