Propmart-Lead Generation Case Study
Propmart Company Profile
Prop Mart Realtors offer a multitude of realty services to their clients. They have a large selection of properties including villas, apartments, townhouses, holiday homes, and offices.They specialize in both commercial and residential properties. Whether buying, selling luxury, and exclusive properties, Prop Mart Realtors can help you reach your goals. They work in a wide array of different areas in Pune and with the renowned builders such as Gera Developments, Amanora Township, Kolte Patil Downtown, Kalpataru, Vascon Forest County, Panchshil, Marvel Realtors, Lodha Group, etc.They decided to partner with Yashus to enhance their brand visibility and generate leads by creating a new, engaging website and through Google Ads campaign.
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Challenges:
- Prop Mart Realtors offer several realty services across Pune city but since they were in dire need of an attractive website to conduct their communications and business online and attract prospective clients based on the market trends.
- We were expected to create a new working website within 2 days.
- We had to carefully analyse their requirements and come up with a unique website design which was responsive on all devices and supported all the functions of an online business portal that what equipped to provide detailed information on the variety of properties available with a single click and allow the users to segregate their preferences seamlessly.
- We also created an attractive landing page that was meant to engage the users and present them with a range of the latest properties in Pune, based on specific locations and a wide range of prices.
- The content must be crisp and to-the-point since the audience will only glance through the highlighted points of the project. We also had to conduct thorough keyword research since this website was location specific and we had to incorporate most of the potential keywords for lead generations.
Solutions:
- Our web designing team was efficient in providing the best work in such a short time. They suggested contemporary designs that perfectly matched our client’s requirements and a bright and professional colour pallet which suggested Prop Mart as a leading realtor in Pune.
- The website was optimised in such a way that the online audience could easily navigate through a plethora of residential and commercial properties listed online.
- We suggested an excellent PPC/Google Adwords campaign which included location-specific keywords, to generate leads and increase traffic to the website.
- The newly designed website robustly marketed our client’s sales capabilities and in-depth knowledge of the current real estate market in Pune.
- We incorporated lead generation campaigns with affiliate marketing to achieve the highest possible results.
Results
- We managed to generate 700 leads in just 7 days after the campaign went live.
- We saw a 40% rise in website traffic after the new, attractive website was launched.
- The online audience became aware of new real estate advisors as the client’s website ranked higher in search engines and their visibility increased considerably.
From The Client
We partnered with Yashus for their excellent knowledge of the real estate domain and they had an upper hand in dealing with affiliate marketing and lead generation. They managed to generate 10,000 visitors on our website within 6 months. Whenever it comes to digital marketing, we always trust Yashus digital marketing agency. PropMart got 1500 likes and followers. They were successfully able to generate leads through social media channels also.I cannot stress enough how important it is to work with an exciting digital marketing agency in Pune like Yashus. Absolutely thrilled with the work they have done to put the spotlight on our business.
