Shrikhande IVF-Website Case Study
Shrikhande Fertility Clinic Profile
Shrikhande Hospital and Research Centre are one of the leading and most experienced treatment establishments in Nagpur, India. Founded in the year 1993, Shrikhande Hospital and Research Centre has earned its reputation over the years by providing customized treatments for even the most challenging infertility, gynaecology and urology cases. It is one of the first fully-integrated fertility hospitals in Nagpur. The chief consultants, embryologists and Urologists use their extensive knowledge and experience to guarantee that the patients receive the best possible treatment and care, with the help of state of the art technology. Respected surgeon, Dr.Laxmi Shrikhande approached us with the aim to develop their website as she wished to improve the treatment standards by creating a service focusing solely upon Urogynecology.
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Challenges:
- To redesign and develop the existing website which will allow it to function and respond to multiple devices.
- To use expert UI/UX tools to increase online visibility through SEO research, incorporating the targeted keywords in the website content and spread the word regarding the excellent work being carried out by Dr Shrikhande.
- Infertility is still considered to be a taboo subject in India, therefore the website design and content had been designed intelligently in order to avoid negative publicity and reach out to potential patients.
- The website aimed to be the primary source of information or patients and must target national as well as international patients.
- Creating an efficient online portal which will allow patients to easily book an appointment online and find all the relevant information regarding infertility and IVF treatments.
Solutions:
- Shrikhande Hospital and Research Centre were offering various technologically advanced treatments for infertility which most of their patients were unaware of. Therefore we came up with a detailed website development plan which highlighted their unique treatments and also provided easy access to all the information for their patients.
- A new page was created to promote the new branch of Urogynecology and reach out to people who might be suffering from urogynecological problems.
- We created a compelling UI design which would allow the user to interact with the website.
- We created individual web pages for each service, which provided detailed information about the diagnosis and treatment methods. We also created and individual about us page which described the excellent work conducted by our client and their team of expert doctors.
- Increase engagement with the visitors on the website with a proper user interface.
Results
- The newly revamped website received 5,000 visitors in less than 4 months of operations.
- The traffic objective for the initial campaign period (from Oct’16 to Dec’16) exceeded by over 127%.
- There was improved organic visibility for a variety of infertility related queries and services provided by the hospital such as IVF, surrogacy, urology and gynaecology.
From The Client
We are really impressed with Yashus’ expertise in website design and development. They provided us with creative UI and UX design solutions which helped to grab attention at first glance and inform potential patients about our state of the art services. It helped us to achieve our business goals and reach out to people who are less aware of the latest infertility treatments. Within 4 months of time, 5000 visitors have visited the website with an increase in organic traffic by 25%. We would definitely like to recommend Yashus for their skilled digital marketing services.
