Snehal Oswal Website Case Study
Snehal Oswal Company Profile
An illustrious director of dance and fashion, and a popular fitness trainer, I eat, sleep, and breathe glamour. Right from dance, grooming, styling, and more with everything needed to make it big in the industry. Get set for a journey of a lifetime!
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Challenges:
- No Online Visibility
- Absence of customer engagement and interaction with the business.
- Establish trust and authority through strong content strategy.
- Ensure site architecture and navigation enable easy browsing and a friction less experience.
- Drive visitor-to-contact conversions through content strategy and UX design.
- Create navigation and content relationships between Blog, Coaching, and Tools sections.
- Implement a fully responsive website in WordPress CMS.
Solutions:
- In order for the site to properly converse and spread important information to all of the appropriate audiences in a clear, effective way, the site’s architecture and navigational system needed to be set right.
- To ensure that the website met the client’s specific brand standards, the design needed a contemporary design elements and photography to stay unique and engaging.
- We employed dynamic website to create a robust, intuitive administrative backend to allow authorized users to easily update the website’s content.
Results:
- 50% increase in appointment booking
- 44% increase in page views
- 21% decrease in bounce rate