Supply Depot-SEO Case Study
Supply Depot Company Profile
Supply Depot is a US based E-commerce website in providing printing cartridge online suppliers. The company’s most important digital property – their flagship website – is visited annually by over 2.5 million users with over 10 million page views. The company had not upgraded the website for a very long time which resulted in high page load speed, the site was not mobile friendly.
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Challenges:
To build a responsive website which is focused towards gaining high conversions and direct traffic. To build the site on a new CMS and launch it.
Solutions:
We worked with Supply Depot team to understand their proposition and what makes them unique in the marketplace. We understood where the traffic comes from such as price comparison sites, sites showing any offers. The site was developed on the basis of high quality content and the navigation.The focus was to target non branded keywords.
Results
Even though the website was migrating we saw the traffic increased by 9%, in a period where it would normally drop. Generating 1,42,512 visits from the SEO activity.
From The Client
Yashus did a really excellent job by enhancing our E-commerce website along with the organic ranking. We have started ranking for branded and non-branded keywords. After migration of the website we have observed that the search traffic has been increased by 9% and generated 1,42,512 visitors through SEO.
